SPOT PLACEMENT
We use specialized personnel and know-how in order to utilize advertising budgets and expenditures in the most efficient way possible.
The services of the department concern:
Provision and analysis of media research and tools
Competitor’s communication strategy analysis
Design and implementation of communication programs
Purchase of space and time in the media
Media performance analysis and advertising output evaluation
Throughout the years, we have come to develop partnerships the two largest TV subscription platforms in Greece, NOVA and COSMOTE TV and all major broadcast channels in Greece (ANT1, SKAI, ERT, MEGA, ALPHA, STAR, OPEN TV, offering the maximum reach to our clients.
PRODUCT PLACEMENT
Our developing Product Placement Department is in constant collaboration with production companies in order to secure the best creative production through which the brand exposure will be maximized. We emphasize on implementing, supervising and integrating your product in the natural flow and context of each production.
Specifically, our Product Placement Department provides:
Natural product inclusion in the setting or dialogue of the series, with partial or continuous screening in the episode.
The product becomes a part of the script. It can be found within the dialogue and natural flow of the episode while still communicating the message of the product.
Use of product (store) exterior for TV show shots.
What defines successful product placement?
The exposure of the brand by inducing commercial content in a non-commercial medium
The continuation and natural flow of the Program without an interruption or break for the product’s advertisement
“Staying true” with the audience, making sure to capture their emotions and show intimacy
Unlimited potential of exposure through online streaming and Youtube
TV Advertising & Product Placement
Projects
See our projects in detail.
Δείγματα προβολής
ΑΝΤ1
ΠΕΤΑ ΤΗ ΦΡΙΤΕΖΑ
ΑΓΡΙΕΣ ΜΕΛΙΣΣΕΣ
ΑΝ ΗΜΟΥΝ ΠΛΟΥΣΙΟΣ
ΣΚΑΙ
ΘΑ ΓΙΝΕΙ ΤΗΣ ΠΟΛΥΚΑΤΟΙΚΙΑΣ