Stratos Markidis’ new series “AN IMOUN PLOUSIOS” is all about authentic comedy, and the creator’s attempt to answer the lingering question: “Does money bring happiness?”. Unpredictable character outbursts and constant tragicomical situations question the old saying «αν έχεις τύχη διάβαινε», meaning “if you are lucky, go ahead”.
It is a unique long-lasting activation in the episodes of the series, including product placement and use of product, as written on script. A brief bit well-targeted presentation of a JURO PRO dehumidifier. It was a smart integration to the script, creating a hard-selling promotion within the content of the series, which left no one dissatisfied, not even the ad avoiders.